Mercosur's Place in Carmakers' Internationalisation Strategies

Publication Type:

Book Chapter

Authors:

Lung, Yannick

Source:

Actes du Gerpisa, CCFA, Volume 42, Paris, p.41-54 (2010)

Abstract:

The present paper details the way in which automobile multinationals have integrated Mercosur into their internationalisation strategy by focusing on four questions: Which vehicle models are being manufactured and marketed in this region? What is the region’s role in designing automobile products? How are production activities organised here? Do they indicate a Mercosur-driven regional integration schema?