Turning Crisis into Opportunity: Is Korean Automobile firms in the new century leap forward?
Publication Type:
Conference PaperAuthors:
Chung, Myeong-KeeSource:
Gerpisa colloquium, Paris (2011)Keywords:
finacial crisis 2008-2009, trajectoires des firmesAbstract:
In this context, my paper will look at current market situation and new trends in the Korean automobile industry and its future prospects. This paper also aims to provide preliminary understanding regarding the development pathway of Korean automobile makers in order to survival in the current global financial crisis. The paper is organized as follows. Part 1 analysis of the features of Korean market and describe Korean automakers performance in the periods of global crisis. Part 2 focuses on the new market trend, which is caused by Korean domestic economy condition after global financial crisis. The crisis leaded a structural change in automobile consumption downsizing. In last part, a detailed description of Korean automakers is presented to explain how the Korean firms compete in the financial crisis.
Voir aussi (bibliographie par firme)
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